30 Jun 68 percent of marketers plan to increase digital video ads!
Start saying goodbye to traditional ways of advertising. Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement at the Interactive Advertising Bureau, said, “Brand advertisers and media buyers have been dramatically increasing their commitment to digital video, so all signs point up for this captivating form of storytelling.”
According to a study by Advertiser Perceptions, the majority of marketers and agency executives are planning to increase their digital video ad spend while decreasing or keeping their broadcast and TV ad budgets the same in the next year. This compelling statistic suggests that as popularity for online-exclusive content increases, those companies on the cutting-edge of marketing should meet their consumers’ needs accordingly by shifting focus away from TV, magazine and billboard ads.