22 Jun Google just turned SEO upside down, again!
One thing that you can be sure of is that Google will keep changing things.
But there is one constant in all of this, and if you follow this you should be reasonably safe, and that is . . .
CONTENT IS KING
We have said it before 100 times, and we will say it again . . .
CONTENT IS KING
Regardless of all the fancy schmancy SEO techniques, you still cannot beat good, old fashioned CONTENT for Google results.
Google is a search engine and it wants to help people find the information that they are searching for, provide that information and you are way ahead already.
THE HUMMINGBIRD UPDATE
On Sept 24, Google introduced the Hummingbord Update, so named because Google says it is “precise and fast”.
In summary, this update moves closer towards providing the precise information that searchers are looking for.
So . . .
if you type in “Places to buy an iPad near my home”, Google will look at this more closely.
- see that you are probably looking for a shop (“place”) rather than a website
- look for places that are “near you”
The goal being to provide results that more accurately match the search questions.
This is called a “Conversational Search”.
Another big change that has come out is that Google is limiting or stopping the supply of Keyword Information.
In the past, Google has provided information about what keywords people are using to search with, making it easier for SEO techs to target those keywords.
The impact of this change on SEO remains to be seen.
SEO technicians have used Keyword Research in an attempt to second guess what Google will do and provide the information that Google wants.
This change further supports the idea that Google is moving towards Conversations, not Keywords.