5 Reasons You Need To Be Using Video In Your Marketing Strategy - Kip Creative
marketing, Brisbane, SEO, graphic design, website, digital, social media, strategy, design, branding
16043
post-template-default,single,single-post,postid-16043,single-format-standard,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode-theme-ver-10.1.2,wpb-js-composer js-comp-ver-4.12,vc_responsive
 

5 Reasons You Need To Be Using Video In Your Marketing Strategy

5 Reasons You Need To Be Using Video In Your Marketing Strategy

100 Million

That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.

80%

According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:

• 26% looked for more information about the subject of the video

• 22% visited the website named in the ad

• 15% visited the company represented in the video ad

• 12% purchased the specific product featured in the ad

64%

That’s how much more likely website visitors are to buy a product after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.

51%

One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.

200%

The Forrester Marketing group surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. If you are not using video to show potential clients what you can offer them, you are missing a HUGE opportunity!

 

No Comments

Post A Comment